The summer of 2006 was the start of it all for SMOG. At the time, Dubstep was taking the United Kingdom by storm and American crowds were craving the same dubby-goodness on our side of the pond. Thankfully, 12th Planet was one of the first people to recognize this hunger in the U.S. and decided to do something about it. That summer, 12th Planet set his sights on the smoggy, yet sunny city of Los Angeles. SMOG events was the syringe that 12th Planet used to infect the West Coast (and eventually the rest of North America) with the Dubstep bug.
The nascent event production company organized "an experiment in Dubstep" to start the EDM epidemic, and it was a huge success. An underground dance scene had sprouted and DJs, producers, promoters, sound systems, and fans alike all wanted a piece of the Dubstep action. Deep bass, wobbling synths, and epic drops seeped into popular bars, influential venues, and secret warehouses across Los Angeles with the help of SMOG. Thanks to the company's efforts, the Higgins Gallery was even allowed to hold their wildly-influentail Pure Filth parties which helped the Dubstep movement incubate and grow to new heights.
12th Planet saw the potential in many of the EDM artists that he performed with, and in 2007 he decided to take SMOG to the next level. In order to help this creative scene out, his once event-production-company transformed into a record label that is now a powerhouse in the music business world. New, progressive, and important EDM artists could officially sign onto SMOG Records and have the opportunity to do more with their art with an even larger audience than ever before. Events, recording, promotion, marketing, you name it, and 12th Planet's SMOG Records would do it for their artists. Since that fateful year, this record label has had many influential artists sign up on their roster, including 12th Planet, Flinch, SPL, Antiserum, Noah D, DLX, Pawn, Kelly Dean, Steady, Pablo Hassan, Unit, Knyphy, and Kemst to name a few. SMOG was able to get their artists to collaborate with prominent artists in the EDM world, such as Skrillex, Kill the Noise, Datsik, Breakage, Distance, Doctor. P, Excision, Antiserum, Plastician, and Von D. Dubstep is clearly enveloped by SMOG.
The party hasn't stopped there and it doesn't look like it's going to slow down any time soon. SMOG's American brand of Dubstep keeps growing and reaching new audiences every day. Thanks to their efforts, the wildly popular Dubtroit club night in Orange County has become one of the leading authorities in EDM events in the U.S. Scion picked SMOG to completely fill their next version of the Scion Sampler, a prominent series of progressive electronic music albums. The SMOG artist filled "Scion Sampler CD v. 30 - SMOG" is the fruit of this effort and has received critical acclaim from the EDM community. Red Bull took notice of SMOG and awarded them the top prize in the Red Bull Culture Clash competition against L.A.Ős best including Dim Mak, Dub Club, and Stones Throw. In 2010, SMOG expanded out of the L.A. area and spread their SMOG-gy goodness around the U.S. to places like Miami, Austin, Chicago, Las Vegas, San Francisco, and Detroit. Press from around the world unanimously and continuously state a love and admiration for SMOG Records, including Mary Anne Hobbs BBC Radio 1 show, Mixmag, Rolling Stone, The Sun (UK), Spin Magazine, and The Guardian (UK).
SMOG Records continues to expand their international brand and bring their unique genre of U.S. Dubstep and EDM to the world through their music, artists, and events. Breath in deep all that SMOG has to offer and let this label infect you with a chronic case of Dub-love.